Finish Line Private Coaching with Jessica Abel
Do the hard things on no oneâs agenda but your own
Finish your beautifully unreasonable projects with a perfectly reasonable plan and 1:1 coaching
GIMME THE DETAILSYouâre a creative.
An innovator.
Youâve got big ideas for how you want to work, how you want to live, and the impact you want to make in the world.
Your vision for your future dangles the promise of the three magic ingredients for rewarding work: autonomy, mastery, and purpose.
And once you taste that, itâs not something you can walk away from and just âget a job.â Itâs under your skin.
But when the game-changing plans continually fall to the bottom of your list, afterâŚ
âŚyour kraken-like day job that wraps its sucker-lined limbs around every spare minute
âŚyour free-range clients, heedlessly breaking through the boundaries you thought youâd reinforced with barbed wire
âŚyour BFFâs latest relationship crisisâas unkillable as Freddy Kruger
âŚyour kidsâ schoolâs fundraiser. Your artist collectiveâs next show. Your spouseâs happiness.
âŚyour sleep?
(Some reasons to put your focus elsewhere are good reasons!)
Thatâs when the future youâre trying to build endlessly recedes like a mirage in the desert.
Hereâs the thing:
What youâre doing right now makes sense.
If you focus on client work, or what your boss is asking for, youâll get paid.
If you drive your bestie to Seattle so she can drop off her special-needs foster rescue dog at its forever home, sheâll stop texting you every 45 minutes for emotional support.
If you keep doing what youâre already known for, youâll keep your existing audience and clientele happy (or at least sated).
Itâs safe.
Whatâs not safe?
The huge idea you obsess over thatâs so risky, so scary, so challenging, you have no idea if you can pull it off.
But if do you finally launch your ideas into the world, theyâll mark a turning point in your life and career.
Those kind of risks are where the exhilarationâthe joyâin life comes from. Theyâre where your future is built.
That highwire walk is why you signed onto your crazy ideas in the first place.
But taking creative risks, trying to create something thatâs moreâmuch moreâthan the sum of its partsâŚ
âŚthatâs exactly what youâre NOT going to magically find time for.
That kind of strategic, creative, developmental work requires time and space.
You absolutely, without a doubt, have what it takes to see your dream projects through.
(Yes, all coaching comes with awesome GIFs)
What you need is the flexible structure, responsive to the realities of your life, that can get you there.
You need a personalized strategic plan.
You need tailored processes that reinforce your commitment.
You need the attention and support of someone who knows exactly what youâre going through and who cares that this work gets finished.
That's exactly what I can do for you.
Hi there. Iâm Jessica.
Living a life as a serious, committed creative, shipping work on the regular without blowing up every other thing in your life is a delicate dance.
I know because Iâve taught hundreds of undergrads in art school for 25+ years. Iâve coached almost 1000 mid-career creatives to help them create comics, podcasts, novels, academic publications, blogs, courses, films, businessesâŚ
âŚand more importantly, to own their identities as the makers and doers of all those things.
And Iâm a creative myself: a cartoonist and illustrator, author of a dozen books, creator of three online courses, several coaching programs, and two podcasts. Iâm the survivor of many a creative block and disastrous project.
Iâm also married, I have two kids. Iâve moved my family abroad and lived in Mexico and France for a combined 6 years, and yes, I speak French and Spanish (badly). I have a house. I have a rather demanding garden that I probably talk about too much.
Thatâs a cool list, and Iâm proud of it.
But what makes me most proud is not a fat resume, itâs that Iâve made creative work the center of my professional life for more than 30 years while raising kids, staying married, and getting enough sleep.
The work feeds me, both literally and metaphorically.
And thatâs what I want for you.
You deserve to finish the work that you hold closest to your heart.
The work that could truly make a difference.
âIf youâre going to spend at least some of your time on the planet doing what matters to you most, youâd better actually start doing what matters most.â
âOliver Burkeman
HEAR FROM PEOPLE WHO GOT IT DONE
One of the best investments I've made all year.
I felt absolutely overwhelmed, and I had too many ideas to really get focused in on what I needed to do, and no way to consistently sort them. I felt guilty all the time, I felt like I never deserved a break.
And it felt like I was never going to be able to grow out of it.
Now, I have given myself a promotion. It's amazing how much my firm has grown and how much clarity I've gotten around what I do. I'm able to go and sell projects now that I would never have even attempted to follow up on as a result of what I have learned.
This is one of the best investments I've made all year. Jessica sent out an email calling for early registrations and I opened it and I opened my wallet, clicked on the link and signed right back up.
â Jenny Trautman
strategic consultant
CFW + Momentum System coaching + AV ALUM
It was life-changing.
What we did has beenâand I do not use this lightlyâlife changing.
The space where I had been working closed down and I kind of felt like I lost a bit of my identity. I slumped into depression for about 2 hours, and then woke up and thought, actually this is great, because now I can go off and do what I really want to be doing!
I'm astounded at how I recognized the opportunity of the release. So here I am with a clear head and I know exactly what sort of client and freelance job I am seeking next and what to say no to.
I feel really unstuck. It's not that I know exactly what to do, but I know where I want to go. I have a path.
â Bernie J. Mitchell
podcaster and content marketer
CFW + Momentum System coaching ALUM
By the end of the year, I should be able to pull in enough to run the house on just my money.
I was feeling very guilty about not being able to bring in what I felt was really just my market rate. I'm not even asking for a lot. I just wanted to be paid for the skills that I had. And even that was not happening.
Now I'm at a place where I can very easily see that by the end of the year, I should be able to pull in enough to run the house on just my money.
â Avantika Hari-Agrawal
filmmaker and marketing strategist
Incubator business coaching ALUM
Q: What do all of these issues have in common?
- You need to get real about your creative business and put in the structure and foundation that will support your growth, but all the advice you see is totally out of alignment with your creative work (and the demands of your life!)
- You used to see some kind of correlation between effort and success, but now youâve been stuck in one spot forever and you need to pull off something big to level up
- Youâve got a million possibilities swimming around in your head and you canât figure out what to focus on or how to quit second-guessing yourself, so instead you try to do everything and finish nothing
- Youâve got a product you want to launch but itâs got so many moving parts, youâre stuck at 80% (or 20%!)
- You can spend hours every week thinking about your dream project, yet when it comes time to do the work, youâre suddenly way too busy
- Youâve been working professionally in your field for years and are amazing at what you doâŚbut the money and the time crunch just get worse
A: They don't have to hold you back.
SKIP TO THE DETAILSREAL PEOPLE, REAL RESULTS
I feel so powerful at this moment, it is unbelievable.
Before the Creative Focus Workshop, I felt desperate. I would not produce anything without an external deadline. And even with a deadline I usually did not manage to finish anything more complex than illustrations or single-page comics or cartoons. For years I have aborted all projects of multi-page comic stories.
Itâs amazing, the progress Iâve made.
When I chose my One Goal, I pushed to make it the most ambitious thing I could think of. And now Iâve done it! Amazing! I feel so powerful at this moment, it is unbelievable.
â Michael Wittmann
cartoonist
CFW + Momentum System coaching + AV ALUM
You're going to see your life transformed.
I look back and I realize that my God, I was working so differently six months ago. There are things I do and tools I have that make every day really, really much better.
What you will find out, like I did, is that you can read about this as much as you like. But not before you're actually in a workshop, doing the assignments each week, having this community around you, having Jessica to lead all of thisâthat's where you're going to see your life being transformed.
â AndrĂŠ Hedetoft
film director
CFW + Momentum System coaching ALUM
Jessica understands both the art world and the business world.
Your background made me feel like, this is someone who understands both the art world and the business world.Â
I can come with my specific set of problems and not have to explain all of the backstory of what the art world is like and why someone's nice tidy solution won't workâŚ
I have a plan for my business now and that sense of⌠control isn't the right word, because control feels really tight. But a command of this information that I can use to make better choices, use to make better decisions, use to create strategies.
â Sarah Marie Lacy
portrait painter
Incubator business coaching alum
Make finishing inevitable and growth the default option
I work with creative people who have awesome, unreasonable ideas they are determined to see through, and who are committed to a future where their self-generated work is at the center of what they do every day.
That includes both people who have (or want) their own business, as well as those who donât need or want significant income from their work, but still see that work as sitting at the core of who they are.
Finish Line Coaching may be perfect for you if:
- Youâre an early-to-mid-stage creative business owner whoâs constantly working nights and weekends but still not getting to the game-changing (and profit-making!) projects you know need to happen
- Youâre an innovator with big ideas for a business that you need to get off the ground
- You have a side-hustle you want to turn into your real job
- You have a big, juicy creative projectâa book, a podcast, a film, a graphic novelâthatâs withering in the corner because you canât seem to make time for it
- You have several, or dozens, of creative projects youâre trying to juggle and you just canât settle on one for long enough to see it through
- Youâve got complex, overlapping commitments and constraints that require a custom approach to building a sustainable creative life
- Your creative brain has a non-standard neurology and standard approaches to getting things done just donât work for you
- You want to solve your issues by strategically choosing the right focus and building a strong foundation, not by layering on tactics and hacks
- You want to figure out how to close your income gap by working less for more money, instead of making and doing more all the time
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This might not be a great fit if:
- You are just getting started and donât necessarily identify as creative.Â
- Youâd prefer to use templates or simple tactics to finish your projects, and generally find that you can get good results with standard systems if you put your mind to it.Â
- You want to start a creative business but you have no idea what it would be
- Youâre extremely overwhelmed, but thereâs nothing on your list of current commitments that youâd be willing to reconsider
- Youâd rather put out fires than address fundamentals and build a strong foundation
- Youâre not able to commit to finding (with my help!) at least 2-3 hours a week of time for your creative work
Clarity & Action 3-month private coaching package
With private coaching, you can get the support you need to finish the work that's calling your name. Use your next big project as a vector to level up and create the life you envision.
Here's what you'll get with your enrollment:
- One 90-minute Deep Dive Strategy Session, where we'll create a 90-day strategic plan to work towards your big goals.
- Five additional 1:1 calls, approximately every two weeks for 50 minutes, for the one-on-one, customized attention that you need to stay on track. We'll work on your projects in the order weâve determined. Each session weâll troubleshoot and then work on strategy, planning, and blocks on an as-needed basis.
- Finish Line Strategy Dashboard. I will set up a client dashboard that we will share, outlining the projects weâve decided on and outlining next steps.
- Access via your dashboard to curricular materials from the Creative Focus Workshop, Authentic Visibility, and The Autonomous Creative Incubator as needed to complete your projects.
- Weekly Reflections. Every Friday you'll be sent a Weekly Reflection worksheet that will help you gain perspective on your day-to-day progress, celebrate your successes, and analyze your challenges so that you can design new solutions. This piece of the program is so simple, but the way it asks you to look at your issues objectively retrains your brain to be a problem-solving machine. A client recently said, âThis form is geniusâŚI can resolve my issues when I view them as âa friend'sâ problems.â
- 90-day goal setting check-in. Whether you choose to extend our coaching engagement or not, each 90 days, we will check in and set your priorities for the following 90 days. If we continue to work together, your new priorities will get added to your dashboard.
- Asynchronous voice and text access to me via the app Voxer every weekday so that you never have to waver as you move forward on your goals. Send me a message any day of the week, and I'll answer within 24 hours on weekdays.
- Membership in The Autonomous Creative Collective for the duration of your coaching engagement.
The investment for Clarity & Action is $4000. A three-month payment plan is available, at $1370 per month.
Finish Line 2-Session
Intensives
Intensives offer a fast track to results. Theyâre the perfect solution when you want help to confidently (and quickly!) choose the right priority and build out a personalized plan for finishing, but you donât need ongoing support.
Here's how an Intensive plays out:
- The Intensive takes place over two 3-hour sessions (with breaks!), about two weeks apart.
- Before the Intensive you will fill out a questionnaire to help define the issue.
- In session one, we work together on defining priorities.
- Iâll set up a project dashboard for you with the prep youâll need before our second session.
- Weâll use our second session to produce a project plan and troubleshoot issues.
- You finish and launch your project!
Some examples (not exhaustive!) of the kinds of projects we can tackle in an Intensive:
- Expanding your capacity by strategic decision-making and sunsetting projects
- Plan strategy to complete a behind-schedule major project + project milestone tracker
- Offer redesign for sustainability and profit
- Messaging and positioning deep dive
- Design and setup for a creative practice habit
- Developing your brand story
- Setup and practice for turning down the volume on your inner critic
- Creating a sustainable marketing plan
The investment for the Intensive is $2500.
Intensives are awesome if:
- Youâre ready to move onâsomethingâbut youâve got several options, and need support to decide which will move the needle fastest, and to break it down into a step-by-step plan.
- You want to grow or scale your existing business, but youâre awash and overwhelmed with possible options, and you donât want to waste time and resources sorting it out.
- You need the strategic, 10,000 foot view and also the granular 5-foot view so that youâre confident about your decisions and next actions, and you know youâre not wasting effort.
- In just two sessions, youâll walk away with a plan you can believe in and stick to, crafted around your vision, strengths, and values, so you can start finishing fast.
Theyâre not a great fit if:
- You donât have anything on your list thatâs in progress or a strong contender for what you want to do next.
- Youâre looking for ongoing support and troubleshooting (though you can certainly upgrade to a longer coaching package if you need that!)
- You just want to be told what to do. We focus on custom-built strategy built around YOUR strengths and your needs, not templates and tactics.
Apply for a free 30-minute Strategy Session
In our 30-minute call, weâll discuss your goals, get clear whatâs keeping you from gaining traction on your work, and identify next actions Weâll also discuss options for working together.
Click the button below, fill out the application, and I'll get back to you within two business days with a response. If it looks like I could be a good fit to help you, Iâll send you a link to schedule your free 30-minute Strategy Session.
CLICK HERE TO FILL IN THE APPLICATIONWhy an application? I help career creatives and business owners identify, plan, finish, and launch their businesses and next big projects. But Iâm not an expert in everything! This application helps me identify whether I may be the right person to help you with what youâre facing. If not, I want to be very upfront about that, so you can find what you need!
HEAR FROM PEOPLE WHO GOT IT DONE
I am a FINISHER.
Iâm no longer a procrastinator; Iâm a finisher.
I described myself as a "finisher" because over time I have closed open loops on many partially done quilt projects.
I finished a huge quilt I started 30+ years ago. Iâve competed 18+ small quilts and have refined my studio space.
Iâm proud of what Iâve done.
Iâm not sure at what point the scales tipped from "procrastinator" over to "finisher"Â but finisher I am.
â Maggie Winnall
quilt creatrix
CFW ALUM
My creative life has flipped 180°.
Before, I was afraid to commit to my life as an artist fully, and would only work under extremely high pressure. This system led to results, but also to multiple mini burn outs every year.
Now, my artistic life has changed 100% in comparison. I am no longer afraid. Instead, I wake up looking forward to start my creative day. I don't need the high pressure anymore, thanks to habits and rhythms I created. The prioritizing tools I learned, help me sort my thoughts â so I know what to do when I start feeling overwhelmed by my ideas and aspirations.
I confidently predict that the systems and strategies I learned will influence my creative life for decades to come.
â Lisa FrĂźhbeis
cartoonist and graphic recorder
CFW ALUM
Step-by-step support for building a business from creative work.
Jessica has provided me with invaluable support on my journey, drawing on her wealth of real-world experience. She showed me how I can build a business from my creative work, one step at a time, every step of the way
â Chris Sellers
game designer and publisher
1:1 Coaching ALUM
Give your work the attention it deserves, and build your future.
Doing is transformational.
When you are consistently finishing your workâŚ
You walk through your life knowing in your core:
You are the Person who Does the Thing.
No one can take that from you.
And from that core identity shift spring all kinds of positive changes.
You can offer yourself compassion, instead of blame, when you whiff a self-imposed deadline, and just keep consistently working towards the finish line.
You can create and defend healthy boundaries with the people in your life so your priorities donât get steamrolled.
You can put work out into the world without anguishing over every detail. You don't quit or give up because youâre afraid the final product wonât meet some abstract standard.
You can make clear-minded decisions rooted in knowledge of what matters most to you so you donât feel you have to justify yourself to anyone or second-guess yourself.
You can feel a sense of autonomy and agency, free to experiment, pivot, implement on the fly, and feel a deep, abiding connection to the work in the moment.
You can grow to trust your instincts, trust your creative community, and most importantly, to trust and believe in yourself.
This is the new reality I want for you.
And we can create that reality, together.